Three Sixty Ecotique is full of surprises. Good ones too. The first time I ever visited the store, I didn’t know much about it. I had heard that it was a used clothing store with a sort of eco-friendly bent.
That’s about all I knew. But when I walked in for the first time, I was blown away by how beautiful the place was. It looks like a boutique you’d find in downtown San Francisco or LA, not in downtown Chico.
My first impression was that I wouldn’t be able to afford anything in the store, but as I started browsing around, I was pleasantly surprised by the price tags on the items on the racks too. I mean, we’re talking really great, handpicked used and vintage clothes and accessories, as well as some one-of-a-kind, hand-made, locally designed stuff. You won’t find any Target, Old Navy or Forever 21 brands here, and there is new stuff out every week. Three Sixty carries about 10 different local designers who make everything from durable messenger bags out of recycled bike tires and fire hose, to gorgeous, one-of-a-kind tops and dresses hand-made out of vintage lingerie and costume jewelry. This is really unique, awesome stuff that you just won’t find anywhere else. And great stuff for guys too. I didn’t go there to shop my first time, and I’m sort of glad, because it would have been one of those dressing room marathons with arm-loads of cute stuff to try on. Of course, I couldn’t get away without buying something – an adorable little black dress, for $18. Yes, that’s right, $18, and it looks like new.
I had a chance to catch up with the ladies behind Three Sixty, Lorna Hillman and Crystena Hemingway. The two of them serendipitously found each other when their sons became friends. They had an instant bond. Apparently Lorna had an idea for a store with all recycled items and local designers, and she had been collecting clothes for quite some time. She had a feeling Crystena would be into the idea, and as it turned out, Crystena had created a business plan for exactly this kind of store about seven years prior.
“When she first presented the idea to me, I thought she was just talking, you know, the way people do,” Crystena said. But one thing led to another, and they got started by doing a trunk sale at Crystena’s house to raise some money to lease a store front. “We started from the ground, from nothing,” Lorna told me. But after a lot of hard work, the store opened in March of 2009.
There’s an obvious commitment to environmental stewardship at Three Sixty Ecotique, as the name implies. But it goes farther than you might notice on the surface. When asked what motivated them or inspired them to care so much about the environment, Lorna said, “It just makes sense.
I can’t imagine being any other way.” Crystena told me, “And having kids, you just want the best for them. You want them to be educated and empathetic to the world around them, so it helps you make decisions that way.” Lorna added, “And you want the world to be clean for them.”
The fact that they only sell recycled or used items is just one piece of the eco-puzzle at Three Sixty. It’s not your typical used clothing store. In fact, it’s really a new way of thinking about fashion. You can walk out of the store feeling just as up-to-date and in-style as if you walked out of any other boutique in Chico, or anywhere else for that matter. But the difference is, here you are giving new life to old items, reducing waste and using your power as a consumer wisely and consciously. Let’s just say it’s a way to do the right thing, without having to compromise your sense of style.
Some of the less obvious eco-friendly things at Three Sixty include the store’s interior, which was redone with all recycled construction materials. Also, you won’t be offered a bag to carry off your loot. Instead, your new-to-you goodies will be folded lovingly and tied up with yarn, ribbon, or lace. And if you ride your bike to the store, you will be given a Bike Buck with your purchase, which is good for $1 off your next purchase, and you can save them up.
Three Sixty is making a name for itself here in Chico as much more than just another store; they are an active part of our local community. They hold fashion shows a few times a year to showcase local designers and artists, and they support numerous local nonprofits. They even host the occasional clothing exchange or clothing swap, in which anyone from the community can bring in their clothes over a 4 day period, and in exchange they get a ticket for each item that is accepted for the exchange. The following week, Three Sixty puts the exchange items out on racks in the middle of the store, and people can come in and “shop” with their tickets. Any of the leftover items get donated to a local nonprofit.
Three Sixty Ecotique is the real deal. I was very impressed with the commitment Lorna and Crystena have to both top quality fashion as well as to the health of our local community and our planet. If you haven’t been in there yet, I strongly encourage you to check it out and satisfy your sense of style without compromising your conscience.
Three Sixty Ecotique is open Tuesday through Saturday from 10a.m.–6p.m., and Sunday from 12p.m.–5p.m. Parking is available in the Senator Theatre parking lot. You can find Three Sixty Ecotique on Facebook or on MySpace.
Featured Designers at Three Sixty Ecotique:
- Social Form
- Parasol Project
- Abigail’s Clothing
- Zeeko Bags
- Claire Fong
- Corderoy Horse
- Elaina Michelle Designs
- Mindful
- Rekindled
- Sara Rose
- Muir Hughes
By: Crystal Durham















