Many businesses are falling because the necessity for their services is dwindling down. Luckily for Dragon Graphics, printing is just not one of those industries.
“You can build a house and you don’t have to landscape it,” said Jeff Baylor, owner of Dragon Graphics. “But if you own a business and your staff runs out of t-shirts, they need new shirts.”
Businesses rely on items such as business cards, brochures, flyers and signs to get the word out about their business. At a time when businesses need service the most, these materials are not the ones to cut down on.
There will always be a need for printing, he said. Having a logo and a brand that is captivating and consistent is essential to being viewed as a professional, reputable business.
Baylor started Dragon Graphics nine years ago in his garage, and after two years of working from home they moved to their current location on Mangrove. In the beginning they did mostly screen printing, but as the business grew, so did their services. Now they offer everything from t-shirts to promotional products to digital prints.
“Dragon Graphics is not just a screen printing studio, we’re the full shop for anything you need, from stickers to banners to vehicle graphics, we do it, and we do it all in house,” Baylor said.
Because they can do everything over one roof, they are able to make their services more affordable. This, as well as the talent of the team, has attributed to their high cliental base.
“One thing that separates us from some of the other companies, is that we’re artists first and printers second,” Baylor said.
The staff members are experts in graphic design and they pride themselves on the high quality work they do. Baylor even includes his clients in the design process. If they come in wanting a logo he will sit them down and have them be a part of creating it. This way the customer is always happy.

Dragon Graphics has worked with many organizations in the North State, such as Boys and Girls Club, Go Local Chico, Beica, Chico State and Mt. Shasta Ski Park. After years of being in Chico they’ve gained more clients, bought more equipment and hired more employees. This growth caused them to need more space, so about 6 months ago they took over the neighboring lot, doubling the size of their old digs. Now Baylor has even bigger plans in store for his business.
“Our biggest thing we are trying to do now is franchising,” he said. “I’m moving to Mt. Shasta and opening one there.”
Baylor also plans on having stores in Ashland, Ore. and possibly San Diego.  Most of the production will be done in Chico, but Baylor will be able to run the business virtually.
Dragon Graphics has figured out a business model that works, Baylor said. They have never made less money than the month or year before. In July, they managed to have 60 percent more business than the previous year.
“It will be pretty cool to be able to be in Mt. Shasta and keep an eye on it all,” he said.
Being in Mt. Shasta will allow Baylor to gain more cliental up in the North State, but best of all it will give him a chance to raise his family in the town he grew up in while still running the business he loves.

To find out more about Dragon Graphics visit www.dgprints.com or call 530-879-9666.

By Kayla Cook