On Jan. 28, Tri Counties Bank celebrated the grand opening of its new location. This branch is the first to open with the new architecture and design package that the bank is rolling out throughout its network.
“As our brand continues to evolve and respond to the needs of today’s consumer and business owner, our investment in updating our branch technology makes us more relevant to how people do their banking and live their life,” said Dan Bailey, executive vice president of Retail Banking for Tri Counties Bank. “We welcome the Chico community to come by and see our new branch.”
Visible from the street is outside signage with the updated Tri Counties Bank logo and colors. Inside is a four screen digital display that shows 1,300 unique images illustrating A Day in the Life of Tri Counties Bank. The wall features California landscapes, community involvement activities, quotes from California notables and personal profiles of bankers. The new branch architecture and design is centered on the concept of the digital wall.
In honor of the branch opening and the 2010 Winter Olympic Games, Tri Counties Bank celebrated its grand opening by making a $5 donation to Disabled Sports USA for every Perfect Choice Checking account opened in the month of February.
“Disabled Sports USA is fortunate to be able to partner with Tri Counties Bank to make the world a better place for people with disabilities. Together, we will have a powerful and positive impact on the lives of children and adults with disabilities and soldiers disabled in Iraq and Afghanistan,” said Doug Pringle, president of Disabled Sports USA, Far West chapter.
Chico-based Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ: TCBK) and has been serving customers in Chico since it opened its first branch on Pillsbury Rd. in 1975. The FDIC ranks Tri Counties Bank as the largest bank in Butte County.
The branch is located at 2483 Notre Dame Blvd., Ste. 100 in the Skypark Plaza shopping center and will be open Monday through Thursday from 9 a.m. to 5 p.m., Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 1 p.m.
