Upstate Business Journal

By: Jess Krager When you are dedicated to making your business a success sometimes it can be hard to break away from the day-to-day duties to promote your business within the community. However, getting to know your community and fellow businesses is essential to the success of your business. So businesses of the Butte County [...]

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By: Jess Krager Sometimes you can mix business with pleasure, and the Home and Garden Antique Show put on by Soroptimist International of Chico (SI Chico) is the perfect example. For the past 25  years the ladies at SI Chico have been throwing this annual event not only to bring together businesses in the Butte [...]

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There are a number of organizations throughout Chico dedicated to supporting local, small businesses, and now there is one more to add to the mix. MainStreetChamber is a national organization that has been around for years, and now, via the hard work of local community member Alan Chamberlain, MainStreetChamber has extended a helping hand to [...]

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“Everyone has a plan ‘til they get punched in the mouth.” -Mike Tyson I admit, I’m not a big fan of Mike Tyson, but when a statement rings true it’s time to listen. In the past we’ve had lots of “feather weight” economic upheaval. There have been “light weight” and “middle weight” financial bouts; but [...]

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You hear the term thrown around almost everywhere—the radio, TV, online media—and to many small business owners, the concept of branding might sound a bit vague. But truly understanding what the term means—and further, its implications—allows one to see the possible positive impacts branding can bring to one’s business. First, let’s set the record straight: [...]

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I admit there seems to be something oxymoronic about “tweeting with a purpose.” The very tentacles of the social media octopus seem, in many ways, to perpetuate a lack of purpose. If that is taking it too far, at the very least, it’s a dangerous time-drain. I know for me, without beckoning monastic-like discipline, I [...]

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